Afraid of co-reg?
Co-registration is one of the most effective ways in which to collect leads, however, some advertisers are reluctant to use it. At ad pepper media we are aware of the impacts of co-registration and we do our best to educate and guide advertisers to use co-registration when it contributes to the campaign objectives.
What is co-registration?
- Co-Registration for Publishers
Generally speaking, co-registration refers to the practice of collecting leads, concurrent with another registration process. For example, visitors signing up for a free subscription or other service, are offered the chance to opt-in to other offers on the "thank-you page" that appears after the initial registration. So in short, users are given the chance to opt-in to multiple campaigns simultaneously.
As the user has already registered their full details, they do not then have to individually enter these again in order to participate in the subsequent various campaigns. Instead, they only need tick a box to join a campaign program, and the user’s details are then passed over from the stored database which they originally registered for.
Co-registration comes in many variations including:
- Question blocks
- Co-login
- Co-signing
In most European countries and in the US, co-registration is only legal if the user has actively “opted in” – typically via a tick box.
Co-registration should NOT be a forced or incentivised user action i.e. where users are rewarded with more points for the more boxes they tick, to give them a higher chance of winning an overall prize. This method is not accepted by many advertisers as the lead quality can be dramatically impacted and is not practised by ad pepper media.
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Facts about co-registration
Some advertisers are reluctant to use co-registration and consider the lead quality to be much lower because the user has not individually entered their details in order to sign up for their campaign.
Co-registration should clearly state what the user agrees to when they opt-in.
Co-registration creative formats can vary. The following elements are the most common:
- Opt-in check box to accept offer
- Short text explaining the offer
- Advertiser logo
- Link to advertiser terms
