Lead quality

Lead quality is a hot topic for lead generation advertisers and therefore also for ad pepper media.

ad pepper media have a fantastic track record in delivering leads of the highest quality. This is evident in the amount of clients who use iLead on a regular basis and continually re-book every month. In order to achieve the greatest results, we need to adopt an honest and open approach, understanding and managing the advertisers’ expectations from the get-go. We also need to comprehend the lead to sale cycle and processes that take place after the user has signed up.

The quality of leads can be measured by analyzing and tracking opening rates of follow-up emails and/ongoing dialogues, unsubscribe rates, % conversion to sale on the advertisers site (over what period), conversion from lead to test drive, conversion to redemption of vouchers, conversion from lead to activation of account. 

What are the advertiser’s expectations? How do they track and within which time frame? What happens to the leads once they are sent over to the advertiser? 

It is crucial, that all parties involved in the management and performance of the campaign and the general sales cycle, are fully aware of this. An advertiser relies heavily on the media owner to supply them with leads that are of the highest quality. However, the media owner relies too, on the advertiser, to have a rigorous and effective process on the back end, in order to convert or make effective any leads that are supplied. 

As a media owner, ad pepper invites as much insight from the advertiser as possible. We like to know the outcome of each lead we send over, as this can only help us improve on the rest of the campaigns performance.